Lacy Garcia

Lacy Garcia is the Founder & CEO of Willow, an award-winning platform that matches women and NextGen investors with financial advisors they can genuinely connect with—like a dating app for your financial future. Inspired by her own struggle to find trusted advice during a life-changing moment in her 30s, Lacy created Willow to offer personalized, relationship-based financial guidance. With over 20 years in financial services, women’s empowerment, and education, she’s passionate about helping advisors better serve today’s diverse clients. Willow also offers specialized training programs—Advisor for Women™ and Advisor for NextGen™—to ensure advisors are truly equipped to meet clients’ needs. Lacy has been featured on the TODAY Show, Yahoo Finance, and was named a Top Hispanic Industry Leader by Wealth Solutions Report.